Our Story

ARadapt mission is to help Businesses and NGOs to expand their reach and build a shared language with Arab communities.

We saw the need in the European markets. We witnessed how companies, and sometimes also public institutions are sacrificing their relevance and connections to their audience. Many choose to take the easier path and adapt their content using formal Modern Standard Arabic. We saw how Arabic typography was a struggle to work on and how it accidentally got twisted in design, flipped from left to right and sometimes with disjointed letters, while we do appreciate the tendency of the Western market to connect, we realise that support is needed along the process.

ARadapt is your best choice for a content localization partner to reach the right audience with the right message when targeting Arabic communities.

Whether you are a business, NGO or advertiser, ARadapt can supply you with authentic and relevant content. We work with a selected team of experts who live, work in MENA & GCC markets, and with our expert adapters we can connect you to the right partners to help you expand your business and build your brand communication in Arabic.

Founders

Kinda Hamwi

Co-Founder/ Client Relations

Kinda comes from an extensive 9+ years working in the ad world, specialising in client management in Syria, Dubai, Egypt and Amsterdam. She was responsible for both global and local communication in several agencies, including BBDO and Wieden + Kennedy and with top-notch clients such as Facebook, Samsung and Vodafone.

Her passion lies in helping people, but also in music. She graduated in History of English Literature and Linguistics, which resulted in added passions such as research, human nature and psychology.

“Helping Arabic speakers connect with the Western world and seeing them thrive with knowledge makes my day! ARadapt is meant to build those cultural bridges and bring accurate meaning to any piece of communication needed by our partners.”

Wael Altarabishi

Co-Founder/Business Development

Graduated from the Lebanese American University in Beirut & holder of a MBA degree from the Autonomous University of Barcelona. For more than 15 years, Wael has been immersed in the Marketing & Consultancy world.

He started his entrepreneur life back in 2005 in Syria, then expanded his agency business to Egypt, Iraq, Sudan, Jordan and Lebanon. When he moved to Europe in 2015, he expanded his consultancy expertise and initiated 3Dimension, a consultancy service in Belgium. Wael worked with a variety of premium clients, like Nokia, Microsoft, Huawei, Sony, Alcatel, Pepsi, Logitech and many other start-ups.

“The Arab community is increasing in Europe for numerous reasons and they need proper communication in order to integrate in the community. On the other hand, many European start-ups have strong opportunity to grow and penetrate new markets. ARadapt’s goal is to connect the dots and build bridges.”

Advisory Board

ARadapt is honoured to have a dedicated group of expert professionals, in both European and MENA markets. The group supports by providing insights and guidance for the business so we can maintain the right focus. They are partners in the process and add massive resources whenever needed.